POLS308 Политическа комуникация (Political communication)



The course in political communications is to provide information and to help building knowledge and skills on basic concepts and notions that characterize political communication. It will examine the main characteristics of political communication, depending on the subject of communication (political party, issue, individual), and depending on the position of the political entity in the axis opposition - power.

The course will present basic concepts of political communication during elections and after the election period. Major emphasis will be placed on the channels of political communication with a focus on media relations. Main techniques used by political and social actors in traditional media and in online political communication will be presented as well. In a special section will be considered the evolution of political communication in the digital age and so called e-democracy. In practical cases will be highlighted key distinguishing characteristics of political communication in the U.S., Western and Central and Eastern Europe.

During the course will be presented case studies of parliamentary, local and presidential campaigns in Bulgaria as well as election campaigns abroad.

Both individual and teamwork tasks will be assigned.

The evaluation marks of the course will be formed based on the student's auditorium classes and seminars performance, the quality of execution of tasks during training and individual performance on the final exam.

The final exam will include the development of one of the following assignments:

• Build a profile of presidential candidate / MP / Mayor, formulating messages, target groups, basic strategy and tactics;

• Strategy for public education campaign to vote / campaign against vote buying;

• Organization and management of political communication of a political party in opposition / power (teamwork task);

• Organization and preparation of a television contest of candidates for President / MPs / mayors (teamwork task).

прочети още
Политиката и обществото (на английски език)


доц. Евелина Христова  д-р

Описание на курса:



After completing successfully this course the students will:

1) know:

• main concepts and definitions in political communications

2) be capable of:

• preparing political communication strategy including message development, definition of target groups and identification of suitable tactics.

Предварителни изисквания:

Форми на провеждане:

Учебни форми:

Език, на който се води курса:

Теми, които се разглеждат в курса:

Литература по темите:


1. The Blair Years by Alastair Campbell, Publisher Random House, publication date 2007, ISBN 0099514753

2. All in the Mind by Alastair Campbell, publisher Hutchinson, publication date 2008, ISBN 0091925789

3. Diplomacy by Henry Kissinger, Publisher Simon & Schuster, Publication date 1994, Pages 912 ISBN ISBN 0671510991 OCLC Number 32350622

4. Read My Pins by Madeleine Albright, Publisher Harper, Publication Date 9/29/2009, ISBN: 9780060899189; ISBN10: 0060899182

5. On Rumours by Cass Sunstein, publisher: Allen Lane, Publication Date : 24/09/2009, ISBN: 9781846142697

6. Cultures and Organizations: Software of the Mind, Geert Hofstede and Gert-Jan Hofstede, New York: McGraw-Hill U.S.A., 2004

7. Sun Tzu translated by Paul Brennan (2007). The Art of War for Martial Artists. Odos Books. 2007. ISBN 978-1-60402-416-6

8. Sun Tzu translated by Victor H. Mair (2007). The Art of War: Sun Zi's Military Methods. Columbia University Press. ISBN 978-0-231-13382-1

9. The Art of Strategy. translated by R. L. Wing. Seattle, Washington: Main Street Books. 1988-05. ISBN 0-385-23784-7.

10. Sun Tzu translated and annotated by Thomas Huynh and the Editors of Sonshi.com (2008). The Art of War: Spirituality for Conflict. Skylight Paths Publishing. ISBN 978-1-594-73244-7

11. The End of History and the Last Man. Francis Fukuyama, Free Press, 1992. ISBN 0-02-910975-2

12. Trust: The Social Virtues and the Creation of Prosperity. Francis Fukuyama, Free Press, 1995. ISBN 0-02-910976-0

13. State-Building: Governance and World Order in the 21st Century. Francis Fukuyama, Cornell University Press, 2004. ISBN 0-8014-4292-3

14. Hollywood lave plus blanc, Jacques Seguela, Publisher Flammarion, publication date 1992, Language: French, ISBN-10: 2080644394, ISBN-13: 978-2080644398

15. Effective media relations. How to get results /Bland, M … [et al.]/ (the Institute of Public Relations – PR in Practice series) 1996

16. Political Communication Journal, Taylor & Francis, Print ISSN: 1058-4609, Online ISSN: 1091-7675

Средства за оценяване:




PAPER - 30 %

CASE - 20 %