PHEB706 Publicity and media
Annotation:
Both the nature of communication and the transformation of the public sphere are key philosophical issues from Plato to Habermas. The course scrutinizes different approaches and perspectives towards the media and its impact on identity, knowledge transfer, propaganda, politics, ethics and aesthetics. The course outlines also different means and ends of the communication.
Lecturers:
Assoc. Prof. Iassen Zahariev, PhD
Course Description:
Competencies:
1) know:
• Main theories explaining the nature of communication.
• Contemporary problems related to media studies
• Different approaches in understanding the public sphere.
2) can:
• Apply various theories and concepts.
• Analyse different media issues.
• Contextualize contemporary social problems and their connection with the publicity.
Prerequisites:
None
Types:
Full-time Programmes
Types of Courses:
Lecture
Language of teaching:
English
Topics:
- The problem of communication in philosophy
- The history of the concept of communication
- The idea of communication in Phaedrus
- John Locke’s account of the “transportation of ideas”
- The birth of mass media
- What is “public sphere”
- Social structures in the public sphere
- Dialectic of the public sphere
- Media and ideology
- Infiltration of the public and private spheres
- The public opinion
- Mass culture and its critics
- Manipulation, propaganda and advertising.
- The cultural industry
- Media and consumer’s society
Bibliography:
Adorno, Theodor and Horkheimer Max. Dialectic of Enlightenment
Cover, Rob. Digital Identities. Creating and Communicating the Online Self
Habermas, Jurgen. The Structural Transformation of the Public Sphere
Le Bon, Gustave. The Crowd. A study of popular mind
McLuhan, Marshal. Understanding media: The extensions of man
Morris-Suzuki, Tessa. The past within us: media, memory, history.
Parry, Roger. The ascent of media: from Gilgamesh to Google via Gutenberg
Peters, John Durham. Speaking into the Air: A History of the Idea of Communication
Peters, John Durham. The Marvelous Clouds: Toward a Philosophy of Elemental Media
Taylor, Charles. Sources of the self: the making of the modern identity.
Assessment:
Mid-semester exams:
1. Analysis;
2. Annotation;
End-semester exam:
1. Presentation;
2. Discussion.