ENGB100 Английски език чрез медии


The course develops the students’ language skills through engaging them with the specifics of Media texts. Analytical models are presented with the aim to engage the learners in reading and understanding the media. The students learn to understand the language of media and read critically. It includes components of critical thinking, citizen education and intercultural training.

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Англицистика (Английски език, култура и литература)


доц. Елена Тарашева  д-р

Описание на курса:


Upon completion, students shall

1) be aware of:

• the diversity of media forms, their specifics

• the media landscape on the British Isles

• media language and methods

2) be able to

• understand the language media use to address their audience

• analyse media audiences based on the language they use

• create media texts using the specific forms and genres

• be abreast of newly emerging media forms and how to use them

Предварителни изисквания:
A high level of language competence – B2 – C1

Experience of media exposure

Critical thinking skills

Форми на провеждане:

Учебни форми:

Език, на който се води курса:

Теми, които се разглеждат в курса:

  1. What is Media Studies and why do we engage with it? a. approaches to the discipline b. practical applications c. skills and knowledge
  2. Types of media: a. By carrier – print, radio, tv, electronic b. By period of publishing – daily, weekly, monthly, bimonthly c. By type of audience – national/international; general public/local d. By ownership – the Sun/the Times e. By news quality – broadsheet/tabloid, yellow, gutter f. By orientation – left, right
  3. Which stories make the news? a. Galtung and Ruge’s approach to news values b. Reuters’ approach c. Lule’s Myth & others
  4. What frames do newspapers create for their audiences? a. Approaches to framing b. media packages c. scripts d. reasoning schemes Assignment: Discover differences in the coverage of a story in different media
  5. Codes and conventions: a. linguistic codes b. visuals c. symbolic codes Assignment: Recognise the various codes and conventions on a newspaper and in a TV newscast
  6. The papers and their readers: a. readership profiles b. audience research essentials c. what do advertisers want to know about the paper?
  7. How do newspapers speak to their audiences? a. Mode of address b. Types of opinion columns Assignment: Establish mode of address features in editorials from different newspapers
  8. Reading Images: a. the poly-semantic image b. anchorage and relay c. cropping Assignment: Give captions to pictures
  9. The moving image: a. camera movements and the impression they create b. transitions c. Editing Assignment: Analyse the representation of Bulgaria in M. Palin’s documentary
  10. Covering a story: a. types of media bias b. means for giving emphasis Assignment: Based on the coverage of a Media story in English Media, write an article for a Bulgarian newspaper
  11. News articles: a. types b. structure of a news story – modern and traditional Assignment: Based on Bulgarian newspapers, write a story for and English newspaper.
  12. Manipulation: a. definition b. manipulation/persuasion c. Manipulation strategies d. Cognitive distinctions Assignment: Discover manipulation in the coverage of Bulgaria in selected media
  13. Ideologies: a. what is an ideology? b. liberal/conservative c. Chomsky on the ideology of media d. Fukuyama Assignment: Discover ideological aspects in media texts
  14. Fact-checking: recognising fake news: methods and approaches
  15. Media Representations – Stuart Hall a. reflective b. constructionist d. intentional Assignment: Based on Bulgarian newspapers, write a story for and English newspaper.

Литература по темите:

Edginton, B and Montgomery, M The Media London UK: The British Council 1996

Muscull, B. Key Words In The Media COLLINS COBUILD, Harper Collins Publishers 1995

O’Sullivan, T., B. Dutton and P. Rayner Studying The Media ARNOLD 1998

Mandatory texts:

Roland Barthes, Image/Music/Text, New York: Hill and Wang, 1977, 33-7.

Brighton, Paul. News Values. SAGE Publications Inc. (US), 2007 p. 17 – 32

Chomsky, Noam. “The Media: An Institutional Analysis” in Understanding Power, 2002 http://www.randomhousesites.co.uk/understandingpower/index.htm

Media as content for language learning at university: impact on language proficiency”. In: Wilkinson, R. & Zegers, V. (eds.) Realizing Content and Tarasheva, E. 2008 Language Integration in Higher Education. Maastricht: Maastricht University, pp179-188

Recommended further reading:

Fukuyama, F. The “End of History” http://www.wesjones.com/eoh.htm#source

Galtung, J. and M. Ruge “The Structure of Foreign News” Journal of Peace Research, Vol. 2, No. 1 (1965), pp. 64-91Published by: Sage Publications, Ltd. Stable URL: http://www.jstor.org/stable/423011

Oakeshott, M. “On Being Conservative” http://www.geocities.com/Heartland/4887/conservative.html