SHEM118 Магистърски стаж
Анотация:
This course is designed to prepare the students for the obligatory internship in strategic marketing, digital marketing and advertising in real environment. The results will be discussed after the intern period.
Преподавател(и):
гл. ас. Росица Накова д-р
проф. Иван Боевски д-р
Описание на курса:
Компетенции:
Students who complete this course:
1) will know:
- what everyday tasks are available in the company marketing departments
- what campaigns the company needs
- how to collaborate with internal and external partners
2) will be able to:
- fulfull different tasks in digital marketing
- manage online image of a given company
- organize campaigns and online based platforms
- particilate actively and successfully in team work.
Предварителни изисквания:
Форми на провеждане:
Редовен
Учебни форми:
Стаж
Език, на който се води курса:
Английски
Теми, които се разглеждат в курса:
- List of tasks for the internship (requirements, forms) and regular meetings during the execution
- Report preparation
- Internship
Литература по темите:
1.Johnson, G. and K. Scholes. 1999. Exploring Corporate Strategy. Prentice Hall Europe. London. 560 pp. ↵
2.Kotler, P. 2000. Marketing Management, The Millennium Edition. Prentice-Hall International, Inc. London. ↵
3.Porter, M.E. 1980. Competitive Strategy, Techniques for Analyzing Industries and Competitors. The Free Press. New York, New York. ↵
4.Webster, F. E. Jr. 1991 Industrial Marketing Strategy. Third Edition. John Wiley & Sons, Inc. New York, New York. ↵
5.Zack, M.H. 1999. Developing a Knowledge Strategy. California Management Review. 41(3):125-145. ↵
6.Bassie, L.J. 1997. Harnessing the Power of Intellectual Capital. Training and Development. 51(12):25-30. ↵
7.Mayo, A. 1998. Memory Bankers. People Management. 4(2):34-8. ↵
8.Davenport, T.H. and L. Prusak. 1998. Working Knowledge, How Organizations Manage What They Know. Harvard Business School Press. Boston, Massachusetts. 198 pp. ↵
9.Zack, M.H. 1999. Developing a Knowledge Strategy. California Management Review. 41(3):125-145. ↵
10.Maddala & Miller 1989. Microeconomics, Theory and Applications. International Edition. 634 pp ↵
11.Jaakko Pöyry Consulting Oyj. 2000. World paper markets up to 2005. Jaakko Pöyry Consulting Oyj. Report Brochure. 5 pp ↵