Преподавател(и):

проф. Кристиян Хаджиев  д-р
гл. ас. Боряна Гигова  д-р

Описание на курса:

Компетенции:

Students who complete this course:

1) will be able to:

• Assess the current and future telecommunications requirements of a business or business application

• Recognize how telecommunication technologies are the integral part of most business processes

• Realize the vast possibilities and opportunities for entrepreneurship and intrapreneurship through innovative telecommunications services and the abilities offered by social media

Предварителни изисквания:
Students are required to have the following knowledge and/or skills:

• Global Virtual Enterprise

Форми на провеждане:
Редовен

Учебни форми:
Проект

Език, на който се води курса:
Английски

Теми, които се разглеждат в курса:

1. Case Study: Bosch regained flexibility and velocity with headless commerce. Bosch digitalization and e-commerce strategy.
2. Case study: Amazon E-Business Model
3. Case study: Planning for the future with HP
4. Case study: A Bauhaus B2B Empire

Литература по темите:

• Efraim Turban and David King, Electronic Commerce, Global Edition, 7/E, Pearson, 2012

• Kenneth C. Laudon and Carol Traver, E-Commerce Essentials, Pearson, 2014

• Dave Chaffey - Digital Business and E-Commerce Management, 6/E, Pearson, 2015

• Turban E, Volonino L. (2010) Information Technology for Management: Transforming Organisations in the Digital Economy. 7th ed. (International), Wiley

• Houston H. Carr, Charles Snyder, The Management of Telecommunications: Business Solutions to Business Problems, McGraw-Hill

• Kenneth Laudon, Carol Guercio Traver, E-Commerce 2011, 7/E, Prentice Hall

• Michael Miller, Next Series: Social Networking, Prentice Hall

• Joey Bernal, Web 2.0 and Social Networking for the Enterprise: Guidelines and Examples for Implementation and Management Within Your Organization, BM Press

• Rappa, M. (2010) Business models on the web. Available at: http://digitalenterprise.org/models/models.html

• Ε-business Watch, (2008) Electronic business in European Union in 2008. Available at : http://www.ebusiness-watch.org/key_reports/documents/EBR08.pdf

• Chui M., Miller A., and Roberts R. Six ways to make Web 2.0 work, McKinsey Quarterly, February 2009

• Ryszard Kowalczyk, Mihaela Ulieru, Rainer Unland, Integrating mobile and intelligent agents in advanced E-commerce: a survey, In Proceeding of the NODe 2002 agent-related conference on Agent technologies, infrastructures, tools, and applications for E-services, Springer-Verlag Berlin, Heidelberg 2003

• Roch Guerin, Enyoung Kim, Saswati Sarkar, Bluetooth Technology: Key Challenges and Initial Research, Proc. SCS Communication Networks and Distributed Systems Modeling and Simulation, 2002

• James Hendler, Jennifer Golbeck, Metcalfe's law, Web 2.0, and the Semantic Web, Web Semant., Vol. 6, No. 1. (February 2008), pp. 14-20

• Tom Gruber, Collective knowledge systems: Where the Social Web meets the Semantic Web, Web Semantics: Science, Services and Agents on the World Wide Web archive, Volume 6 Issue 1, February, 2008

• L. Backstrom, D. Huttenlocher, J. Kleinberg, and X. Lan, 2006. “Group formation in large social networks: Membership, growth, and evolution,” Proceedings of the Twelfth ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (Philadelphia), pp. 44–54;

• S. Bhagat, G. Cormode, S. Muthukrishnan, I. Rozenbaum, and H. Xue, 2007. “No blog is an island: Analyzing connections across information networks,” International Conference on Weblogs and Social Media (26–28 March, Boulder, Colo.)

• A. Mislove, M. Marcon, K.P. Gummadi, P. Druschel, and B. Bhattacharjee, 2007. “Measurement and analysis of online social networks,” Proceedings of the Seventh ACM SIGCOMM Conference on Internet Measurement (San Diego), pp. 29–42;

• Graham Cormode, Balachander Krishnamurthy. Key differences between Web 1.0 and Web 2.0. First Monday, Volume 13 Number 6 - 2 June 2008

• Eyhab A. Masri, Qusay H. Mahmoud, Investigating web services on the world wide web, In WWW '08: Proceeding of the 17th international conference on World Wide Web (2008), pp. 795-804

• Alex Acero, Neal Bernstein, Rob Chambers, Yun-Cheng Ju, Xiao Li, Julian Odell, Patrick Nguyen, Oliver Scholtz, and Geoff Zweig, Live search for mobile:Web services by voice on the cellphone, in Proceedings of Acoustics, Speech and Signal Processing, 2008

• Guillermo Barrenetxea, Francois Ingelrest, Gunnar Schaefer, and Martin Vetterli, The hitchhiker's guide to successful wireless sensor network deployments, Proceedings of the 6th ACM conference on Embedded network