SHEM112 Проект: Глобално виртуално предприятие


Today's managers, entrepreneurs, and knowledge professionals must have a comprehensive insight of the evolving telecommunications world that shapes business conduct and innovation and know how to use and manage a variety of telecommunication technologies and software systems to revitalize business processes, improve managerial decision making, reduce costs, improve productivity, enhance employee and customer relationships and satisfaction, and gain competitive advantage. This unit aims at giving the opportunity for an in-depth knowledge of the main aspects of the contemporary e-business practices.

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Бизнес, мениджмънт, технологии и иновации (на английски език, съвместна програма с университета в Йорк)


проф. Кристиян Хаджиев  д-р
гл. ас. Боряна Гигова  д-р

Описание на курса:


Students who complete this course:

1) will be able to:

• Assess the current and future telecommunications requirements of a business or business application

• Recognize how telecommunication technologies are the integral part of most business processes

• Realize the vast possibilities and opportunities for entrepreneurship and intrapreneurship through innovative telecommunications services and the abilities offered by social media

Предварителни изисквания:
Students are required to have the following knowledge and/or skills:

• Global Virtual Enterprise

Форми на провеждане:

Учебни форми:

Език, на който се води курса:

Теми, които се разглеждат в курса:

  1. Case Study: Bosch regained flexibility and velocity with headless commerce. Bosch digitalization and e-commerce strategy.
  2. Case study: Amazon E-Business Model
  3. Case study: Planning for the future with HP
  4. Case study: A Bauhaus B2B Empire

Литература по темите:

• Efraim Turban and David King, Electronic Commerce, Global Edition, 7/E, Pearson, 2012

• Kenneth C. Laudon and Carol Traver, E-Commerce Essentials, Pearson, 2014

• Dave Chaffey - Digital Business and E-Commerce Management, 6/E, Pearson, 2015

• Turban E, Volonino L. (2010) Information Technology for Management: Transforming Organisations in the Digital Economy. 7th ed. (International), Wiley

• Houston H. Carr, Charles Snyder, The Management of Telecommunications: Business Solutions to Business Problems, McGraw-Hill

• Kenneth Laudon, Carol Guercio Traver, E-Commerce 2011, 7/E, Prentice Hall

• Michael Miller, Next Series: Social Networking, Prentice Hall

• Joey Bernal, Web 2.0 and Social Networking for the Enterprise: Guidelines and Examples for Implementation and Management Within Your Organization, BM Press

• Rappa, M. (2010) Business models on the web. Available at:

• Ε-business Watch, (2008) Electronic business in European Union in 2008. Available at :

• Chui M., Miller A., and Roberts R. Six ways to make Web 2.0 work, McKinsey Quarterly, February 2009

• Ryszard Kowalczyk, Mihaela Ulieru, Rainer Unland, Integrating mobile and intelligent agents in advanced E-commerce: a survey, In Proceeding of the NODe 2002 agent-related conference on Agent technologies, infrastructures, tools, and applications for E-services, Springer-Verlag Berlin, Heidelberg 2003

• Roch Guerin, Enyoung Kim, Saswati Sarkar, Bluetooth Technology: Key Challenges and Initial Research, Proc. SCS Communication Networks and Distributed Systems Modeling and Simulation, 2002

• James Hendler, Jennifer Golbeck, Metcalfe's law, Web 2.0, and the Semantic Web, Web Semant., Vol. 6, No. 1. (February 2008), pp. 14-20

• Tom Gruber, Collective knowledge systems: Where the Social Web meets the Semantic Web, Web Semantics: Science, Services and Agents on the World Wide Web archive, Volume 6 Issue 1, February, 2008

• L. Backstrom, D. Huttenlocher, J. Kleinberg, and X. Lan, 2006. “Group formation in large social networks: Membership, growth, and evolution,” Proceedings of the Twelfth ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (Philadelphia), pp. 44–54;

• S. Bhagat, G. Cormode, S. Muthukrishnan, I. Rozenbaum, and H. Xue, 2007. “No blog is an island: Analyzing connections across information networks,” International Conference on Weblogs and Social Media (26–28 March, Boulder, Colo.)

• A. Mislove, M. Marcon, K.P. Gummadi, P. Druschel, and B. Bhattacharjee, 2007. “Measurement and analysis of online social networks,” Proceedings of the Seventh ACM SIGCOMM Conference on Internet Measurement (San Diego), pp. 29–42;

• Graham Cormode, Balachander Krishnamurthy. Key differences between Web 1.0 and Web 2.0. First Monday, Volume 13 Number 6 - 2 June 2008

• Eyhab A. Masri, Qusay H. Mahmoud, Investigating web services on the world wide web, In WWW '08: Proceeding of the 17th international conference on World Wide Web (2008), pp. 795-804

• Alex Acero, Neal Bernstein, Rob Chambers, Yun-Cheng Ju, Xiao Li, Julian Odell, Patrick Nguyen, Oliver Scholtz, and Geoff Zweig, Live search for mobile:Web services by voice on the cellphone, in Proceedings of Acoustics, Speech and Signal Processing, 2008

• Guillermo Barrenetxea, Francois Ingelrest, Gunnar Schaefer, and Martin Vetterli, The hitchhiker's guide to successful wireless sensor network deployments, Proceedings of the 6th ACM conference on Embedded network