SHEM109 Глобално виртуално предприятие


The revolution in business conduct in today’s digital networked world, demonstrates that telecommunications and Internet-based technologies and software systems have bypassed the point of being essential ingredients and facilitators of business activities; they are much more like a catalyst of fundamental changes in the strategic structure, operations and management of organizations. In a global business environment, telecommunication technologies and Internet-based systems enable businesses to overcome barriers of time, space, and distance and enable them to enhance the communication and collaboration not only among employees but also among business partners. Today's managers, entrepreneurs, and knowledge professionals must have a comprehensive insight of the evolving telecommunications world that shapes business conduct and innovation and know how to use and manage a variety of telecommunication technologies and software systems to revitalize business processes, improve managerial decision making, reduce costs, improve productivity, enhance employee and customer relationships and satisfaction, and gain competitive advantage.


• Present cutting-edge and emerging Internet and Web technologies and services

• Examine next generation customer-centric telecommunication services and products

• Discuss wireless and mobile computing technologies and services

• Present business models, concepts and strategies for e-business and e-commerce

• Present mobile commerce issues and online payment systems

• Expose students to telecommunication trends, opportunities and challenges

прочети още
Бизнес, мениджмънт, технологии и иновации (на английски език, съвместна програма с университета в Йорк)


проф. Кристиян Хаджиев  д-р
гл. ас. Боряна Гигова  д-р

Описание на курса:


Students who complete this course:

1) will know:

• Comprehend the convergence in the field of telecommunications

• Demonstrate an understanding of cutting-edge and emerging Internet, web, wireless and mobile technologies and software systems

• Understand collaboration and communication through state-of-the-art telecommunication technologies and web applications

• Understand e-business and e-commerce concepts

• Understand the potentials of state-of-the-art smart technologies (including IoT and Cloud Computing)

• Comprehend how mobile computing constitutes an emerging business environment

• Understand all issues related with online-based payment systems

2) will be able to:

• Assess the current and future telecommunications requirements of a business or business application

• Recognize how telecommunication technologies are the integral part of most business processes

• Realize the vast possibilities and opportunities for entrepreneurship and entrepreneurship through innovative telecommunications services and the abilities offered by social media

Предварителни изисквания:
• No preliminary requirements

Форми на провеждане:

Учебни форми:

Език, на който се води курса:

Теми, които се разглеждат в курса:

  1. Introduction to the unit
  2. Mobile and Wireless Technologies – Part 01
  3. Mobile and Wireless Technologies – Part 02
  4. The Web Revolution – Part 01
  5. The Web Revolution – Part 02
  6. Introduction to E-Commerce
  7. E-Business models and Revenue Models
  8. Mobile Commerce
  9. Electronic Commerce Payment Systems
  10. Social Media and E-Commerce
  11. Smart Technologies in a Networked Digital Economy
  12. Conclusions and Discussion

Литература по темите:

• Efraim Turban and David King, Electronic Commerce, Global Edition, 7/E, Pearson, 2012

• Kenneth C. Laudon and Carol Traver, E-Commerce Essentials, Pearson, 2014

• Dave Chaffey - Digital Business and E-Commerce Management, 6/E, Pearson, 2015

• Turban E, Volonino L. (2010) Information Technology for Management: Transforming Organisations in the Digital Economy. 7th ed. (International), Wiley

• Houston H. Carr, Charles Snyder, The Management of Telecommunications: Business Solutions to Business Problems, McGraw-Hill

• Kenneth Laudon, Carol Guercio Traver, E-Commerce 2011, 7/E, Prentice Hall

• Michael Miller, Next Series: Social Networking, Prentice Hall

• Joey Bernal, Web 2.0 and Social Networking for the Enterprise: Guidelines and Examples for Implementation and Management Within Your Organization, BM Press

• Rappa, M. (2010) Business models on the web. Available at:

• Ε-business Watch, (2008) Electronic business in European Union in 2008. Available at :

• Chui M., Miller A., and Roberts R. Six ways to make Web 2.0 work, McKinsey Quarterly, February 2009

• Ryszard Kowalczyk, Mihaela Ulieru, Rainer Unland, Integrating mobile and intelligent agents in advanced E-commerce: a survey, In Proceeding of the NODe 2002 agent-related conference on Agent technologies, infrastructures, tools, and applications for E-services, Springer-Verlag Berlin, Heidelberg 2003

• Roch Guerin, Enyoung Kim, Saswati Sarkar, Bluetooth Technology: Key Challenges and Initial Research, Proc. SCS Communication Networks and Distributed Systems Modeling and Simulation, 2002

• James Hendler, Jennifer Golbeck, Metcalfe's law, Web 2.0, and the Semantic Web, Web Semant., Vol. 6, No. 1. (February 2008), pp. 14-20

• Tom Gruber, Collective knowledge systems: Where the Social Web meets the Semantic Web, Web Semantics: Science, Services and Agents on the World Wide Web archive, Volume 6 Issue 1, February, 2008

• L. Backstrom, D. Huttenlocher, J. Kleinberg, and X. Lan, 2006. “Group formation in large social networks: Membership, growth, and evolution,” Proceedings of the Twelfth ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (Philadelphia), pp. 44–54;

• S. Bhagat, G. Cormode, S. Muthukrishnan, I. Rozenbaum, and H. Xue, 2007. “No blog is an island: Analyzing connections across information networks,” International Conference on Weblogs and Social Media (26–28 March, Boulder, Colo.)

• A. Mislove, M. Marcon, K.P. Gummadi, P. Druschel, and B. Bhattacharjee, 2007. “Measurement and analysis of online social networks,” Proceedings of the Seventh ACM SIGCOMM Conference on Internet Measurement (San Diego), pp. 29–42;

• Graham Cormode, Balachander Krishnamurthy. Key differences between Web 1.0 and Web 2.0. First Monday, Volume 13 Number 6 - 2 June 2008

• Eyhab A. Masri, Qusay H. Mahmoud, Investigating web services on the world wide web, In WWW '08: Proceeding of the 17th international conference on World Wide Web (2008), pp. 795-804

• Alex Acero, Neal Bernstein, Rob Chambers, Yun-Cheng Ju, Xiao Li, Julian Odell, Patrick Nguyen, Oliver Scholtz, and Geoff Zweig, Live search for mobile:Web services by voice on the cellphone, in Proceedings of Acoustics, Speech and Signal Processing, 2008

• Guillermo Barrenetxea, Francois Ingelrest, Gunnar Schaefer, and Martin Vetterli, The hitchhiker's guide to successful wireless sensor network deployments, Proceedings of the 6th ACM conference on Embedded network