SHEM101 Стратегическо управление в съвременния бизнес


Strategy is the direction and scope of an organization over a long term, which achieves advantage for the organization, through its configuration of resources within a changing environment, to meet the needs of markets and to fulfill stakeholder expectations. Strategic Management can be conceived of in terms of Strategic Analysis and Strategy development. Strategic Management is distinguished from day to day operational management by the complexity of influences on decisions, the fundamental organizational-wide implications that strategic decisions have for the organization and their long-term implications.

прочети още
Бизнес, мениджмънт, технологии и иновации (на английски език, съвместна програма с университета в Йорк)


доц. Ирена Николова  д-р

Описание на курса:


Students who complete this course:

1) will know:

• the strategic management direction and scope in the organization and its internal and external environment

• the strategic analysis and strategy development in the organization

• how to develop alternative strategies for the organization

2) will be able to:

• define how the management functions interrelate and how they participate in the development of a business plan that is a detailed description of a business strategy

• identify the internal and external environment as well as locate strengths and weaknesses within the organisation, opportunities and threats outside it

Предварителни изисквания:

Форми на провеждане:

Учебни форми:

Език, на който се води курса:

Теми, които се разглеждат в курса:

  1. Introduction
  2. Strategic analysis
  3. Strategies for international markets
  4. Financial aspects of strategy
  5. Test

Литература по темите:

• Johnson G., Scholes K. and Whittington, R (2017) Exploring Corporate Strategy. 11th Edition. Essex, Prentice Hall: Financial Times / Prentice Hall.

• Brown, J. and Davison, L. (2008) Sharing strategy in a World of Constant Disruption. Harvard Business Review, 86 (10), p. 80-89

• Camillus, J. (2008) Strategy as Wicked Problem. Harvard Business Review, 86 (5), p. 98-106 3.

• Cappeli, P. (2009) The Future of the U.S. Business Model and the Rise of Competitors. Academy of management Perspectives, 23(2), p. 5-10

• Davenport, Thomas H. (2009) Make Better Decisions. Harvard Business Review, 87 (1), p. 117- 123