COMM528 Проект: Изследване на ролята на влиятелните личности онлайн
Анотация:
Public information campaigns are government-directed and sponsored efforts to communicate to large numbers of citizens in order to achieve a policy result, or what might be called government propaganda. During the course we will analyse the use of campaigns as policy instruments in three ways: (1) effectiveness in achieving substantive outcomes; (2) political benefits for public officials; and (3) consequences for democratic processes.
Преподавател(и):
проф. Десислава Бошнакова д-р
Описание на курса:
Компетенции:
After completing successfully this course the students will:
1) know:
- How to plan a study of the public information's campaigns
- How to conducted public information's campaigns
- How to analyse public information's campaigns
- How to make recommendation for better public information's campaigns.
2) are capable of:
- Implementing public information's campaigns
- Analysing the relation between reputation and public information's campaigns
- Establishing strategies for public information's campaigns
Предварителни изисквания:
Enrolled in the course COMM831
Форми на провеждане:
Редовен
Учебни форми:
Проект
Език, на който се води курса:
Български
Теми, които се разглеждат в курса:
- Specificity of communication campaigns
- Methods for evaluation of communication campaigns
- Practical approaches in evaluating communication campaigns
Литература по темите:
Public Information Campaigns and Opinion Research: A Handbook for the Student and Practitioner by Hans-Dieter Klingemann and Andrea Roemmele, 2010
Social Media Campaigns by Carolyn Mae Kim, 2020
Public Information Campaigns as Policy Instruments, Janet A. Weiss and Mary Tschirhart, Journal of Policy Analysis and Management, Vol. 13, No. 1, (Winter, 1994), pp. 82-119 (38 pages), Wiley
Planning an information campaign, Communicating with Communities about Registration, UNHCR, 2023