Programs Listing

Programs Listing

Bachelor's Programmes - Catalogue 2021/2022 | Business Studies (Joint programme with The University of York)

Business Studies (Joint programme with The University of York)

Programme plan

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Download program scheme Е-студент Moodle NBU

Business Studies (Joint programme with The University of York)

Marketing

All specializations

Semester 5

Lecture courses (credit courses)

BABB704 Management of the Innovation Process Assoc. Prof. Angel Georgiev, PhD Assoc. Prof. Juliana Vasileva, PhD 30 hrs. 3 credits
BAMB522 Integrated Marketing Communications Assoc. prof. Sonya Aleksieva, PhD Asst. Prof. Stefaniya Temelkova, PhD 30 hrs. 3 credits
BAMB537 Customer Relationship Management (CRM) Prof. Ivan Boevski, PhD 30 hrs. 3 credits
BAMB743 Marketing Research Prof. Ivan Boevski, PhD Asst. Prof. Krasimir Kostenarov, PhD 30 hrs., 2/2, 3 credits
BAMB746 Logistics and Supply Chain Management Asst. prof. Dimitar Trendafilov, PhD 30 hrs. 3 credits
SHEB707 International Business Strategies Asst. prof. Ralitsa Dimitrova, PhD Asst. Prof. Elena Spasova, PhD 30 hrs. 3 credits
SHEB708 IT management Assoc. Prof. Boyan Zhekov, PhD 30 hrs. 3 credits
SHEB711 Developing and managing corporate identity Asst. prof. Dimitar Trendafilov, PhD 60 hrs. 6 credits

Lecture courses (Non credit courses)

SHEB709 Business Ideas and Business Planning Assoc. Prof. Tsvetelina Marinova, PhD 90 hrs.

Training Courses

BAMB524 Practice Prof. Sabina Rakarova, PhD Assoc. Prof. Nadejda Dimova, PhD Asst. Prof. Stefaniya Temelkova, PhD 12 hrs. 6 credits
BAMB725 Project: Challenges in Digital Marketing Communications Asst. Prof. Stefaniya Temelkova, PhD 12 hrs. 6 credits