ENGB011D Анализ на медийни текстове
Анотация:
Курсът предлага интердисциплинарен подход към анализ на медийни текстове. Има за цел да запознае обучаемите с разнообразието от медийни жанрове и да представи аналитичен апарат за критичен прочит. Придобитите знания и умения от курса ще повишат нивото на владеене на английски език на студентите посредством разнообразие от задания и активности. Практическата насоченост на курса ще доведе до обогатяване на речниковия запас, разширяване знанията по граматика и подобряване на уменията за устно и писмено изразяване.

Преподавател(и):
доц. Елена Тарашева д-р
Описание на курса:
Компетенции:
Успешно завършилите курса студенти:
1) знаят: познават разнообразието от медийни текстове, тяхната специфика и особености
2) могат: да подхождат към медийни текстове, като критично прилагат усвоените знания.
Предварителни изисквания:
добро владеене на английски език, В1+
Форми на провеждане:
Дистанционен
Учебни форми:
Лекция
Език, на който се води курса:
Английски
Теми, които се разглеждат в курса:
- What is Media Studies and why do we engage with it? a. approaches to the discipline b. practical applications c. skills and knowledge
- Types of media: a. By carrier – print, radio, tv, electronic b. By period of publishing – daily, weekly, monthly, bimonthly c. By type of audience – national/international; general public/local d. By ownership – the Sun/the Times e. By news quality – broadsheet/tabloid, yellow, gutter f. By orientation – left, right
- Which stories make the news? a. Galtung and Ruge’s approach to news values b. Reuters’ approach c. Lule’s Myth d.others
- What frames do newspapers create for their audiences? a. Approaches to framing b. media packages c. scripts d. reasoning schemes Assignment: Discover differences in the coverage of a story in different me
- Codes and conventions: a. linguistic codes b. visuals c. symbolic codes Assignment: Recognise the various codes and conventions on a newspaper and in a TV newscast
- The papers and their readers: a. readership profiles b. audience research essentials c. what do advertisers want to know about the paper?
- How do newspapers speak to their audiences? a. Mode of address b. Types of opinion columns Assignment: Establish mode of address features in editorials from different newspapers
- Reading Images: a. the poly-semantic image b. anchorage and relay c. cropping Assignment: Give captions to pictures
- The moving image: a. camera movements and the impression they create b. transitions c. Editing Assignment: Analyse the representation of Bulgaria in M. Palin’s documentary
- Covering a story: a. types of media bias b. means for giving emphasis Assignment: Based on the coverage of a Media story in English Media, write an article for a Bulgarian newspaper
- News articles: a. types b. structure of a news story – modern and traditional Assignment: Based on Bulgarian newspapers, write a story for and English newspaper.
- Manipulation: a. definition b. manipulation/persuasion c. Manipulation strategies d. Cognitive distinctions Assignment: Discover manipulation in the coverage of Bulgaria in selected media
- Ideologies: a. what is an ideology? b. liberal/conservative c. Chomsky on the ideology of media d. Fukuyama Assignment: Discover ideological aspects in media texts
- Digests: a. methods and approaches b. structure c. Language Assignment: Prepare a digest according to given parameters
- Interviewing: a. types of interviews b. famous interviewers c. presuppositions and questions d. probing questions Assignment: Prepare questions to interview a famous personality
- Media Representations – Stuart Hall a. reflective b. constructionist d. intentional Assignment: Read and analyse articles in a study of the Representations of America in European Press
- How do media tell stories: a. types of narratives b. Todorov and the eternal Hollywood plot c. Propp and character typology Assignment: Tell the plot of a film and classify the characters.
- Fact-checking: recognising fake news: methods and approaches
- 'Unpacking' headlines - understanding the language of headlines. Relations between the headline and the abstract
- Media metaphors.
Литература по темите:
Websites:
Newspapers:
http://www.thetimes.co.uk/tto/news/
http://www.independent.co.uk/
http://www.telegraph.co.uk/
http://www.dailymail.co.uk/home/index.html
http://www.guardian.co.uk/
http://www.thesun.co.uk/sol/homepage/
http://www.mirror.co.uk/news/
Television Channels:
http://www.bbc.co.uk/
http://edition.cnn.com/
http://www.euronews.com/
Textbooks:
Edginton, B and Montgomery, M The Media London UK: The British Council 1996
Muscull, B. Key Words In The Media COLLINS COBUILD, Harper Collins Publishers 1995
O’Sullivan, T., B. Dutton and P. Rayner Studying The Media ARNOLD 1998
Mandatory texts:
Roland Barthes, Image/Music/Text, New York: Hill and Wang, 1977, 33-7.
Brighton, Paul. News Values. SAGE Publications Inc. (US), 2007 p. 17 – 32
Chomsky, Noam. “The Media: An Institutional Analysis” in Understaning Power, 2002 http://www.randomhousesites.co.uk/understandingpower/index.htm
Recommended further reading:
Fukuyama, F. The “End of History” http://www.wesjones.com/eoh.htm#source
Galtung, J. and M. Ruge “The Structure of Foreign News” Journal of Peace Research, Vol. 2, No. 1 (1965), pp. 64-91Published by: Sage Publications, Ltd. Stable URL: http://www.jstor.org/stable/423011
Oakeshott, M. “On Being Conservative” http://www.geocities.com/Heartland/4887/conservative.html
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