SHEM101 Стратегическо управление в съвременния бизнес
Анотация:
Strategy is the direction and scope of an organization over a long term, which achieves advantage for the organization, through its configuration of resources within a changing environment, to meet the needs of markets and to fulfill stakeholder expectations.
Strategic management can be conceived of in terms of Strategic Analysis, and Strategy development. Strategic Management is distinguished from day to day operational management by the complexity of influences on decisions, the fundamental organizational-wide implications that strategic decisions have for the organization and their long-term implications.
To develop the student’s skill to think strategically about a company or organization, its present position, its long term direction, its resources and competitive capabilities, the caliber of its strategy and its opportunities for gaining a sustainable competitive advantage.
Преподавател(и):
Еви Матеополу д-р
гл. ас. Екатерина Цветанова-Георгиева д-р
Описание на курса:
Компетенции:
By the end of the unit, students will be able to:
• understand how the management functions interrelate and how they participate in the development of a business plan that is a detailed description of a business strategy.
• analyzing the internal and external environment as well as locate strengths and weaknesses within the organisation, opportunities and threats outside it.
• understand the implications of a corporate/business strategy development
• have a clear understanding of the environment, in order to develop alternative strategies that can ensure long term prosperity for a company and choose among them using not only analytical skills but intuition and judgment as well.
• develop a good understanding of the dynamics of business strategy development and change.
Предварителни изисквания:
Форми на провеждане:
Редовен
Учебни форми:
Лекция
Език, на който се води курса:
Английски
Теми, които се разглеждат в курса:
- Introducing Strategy – Strategic Purpose • The characteristics of strategic decisions • Levels of strategy • Strategic choices • Strategic Management in different contexts Recommended Reading: Johnson, G, Scholes, K. and Whittington, R. (2014) Exploring Corporate Strategy, Ch. 1 Notes & Articles
- Strategic Analysis - Analysing the Environment • Understanding the nature of the environment • Auditing environmental influences of industry structure Recommended Reading: Johnson, G, Scholes, K. and Whittington, R. (2014) Exploring Corporate Strategy, Ch. 2 Notes & Articles
- The competitive environment • Five forces analysis • Competition and collaboration • Analysing perceived value by customers • Market attractiveness and business strength Recommended Reading: Johnson, G, Scholes, K. and Whittington, R. (2014) Exploring Corporate Strategy, Ch.8 Notes & Articles
- CSF and Value Chain • Understanding what customers value – Critical success factors • Identifying industry attractiveness • From Value chain analysis to competitive capabilities and competitive advantage; • Resource based view of the firm Recommended Reading: Johnson, G, Scholes, K. and Whittington, R. (2014) Exploring Corporate Strategy, Ch. 4 Notes & Articles
- Attack Strategies • Using offensive strategies to secure competitive advantage • Using defensive strategies to secure competitive advantage Recommended Reading: Johnson, G, Scholes, K. and Whittington, R. (2014) Exploring Corporate Strategy, Ch. 7 Notes & Articles
- Outsourcing Vertical Integration • Lessons from real life • Analysing the corporation Recommended Reading: Johnson, G, Scholes, K. and Whittington, R. (2014) Exploring Corporate Strategy, Ch. 7 Notes & Articles
- Strategic Choice • The corporate rationale • Reasons for diversification • Making diversification work • Related diversification: economies of scope, market power • Unrelated diversification: financial synergies and parenting Recommended Reading: Johnson, G, Scholes, K. and Whittington, R. (2014) Exploring Corporate Strategy, Ch. 6 Notes & Articles
- Managing Strategic Change • Understanding types of strategic change • Diagnosing strategic change needs • Levers for Managing strategic change Recommended Reading: Johnson, G, Scholes, K. and Whittington, R. (2014) Exploring Corporate Strategy, Ch.14 Notes & Articles
- Financial aspects of Strategy • Tax Heavens • Money Laundering • Triangular Arbitrage Recommended Reading: Hoffman, W. (2007) Strategies for managing a Portfolio of Alliances. Strategic Management Journal, 28 (2), p. 827-856 Notes & Articles
- Strategy methods and evaluation • Evaluation criteria • Analysing acceptability • Analysing feasibility • Selection of strategies Recommended Reading: Johnson, G, Scholes, K. and Whittington, R. (2014) Exploring Corporate Strategy, Ch.8 Notes & Articles
Литература по темите:
Johnson G., Scholes K. and Whittington, R (2014) Exploring Corporate Strategy. 10th Edition. Essex, Prentice Hall: Financial Times / Prentice Hall.
Materials provided during the lectures and those uploaded on Moodle.
Additional litterature:
1. Brown, J. and Davison, L. (2008) Sharing strategy in a World of Constant Disruption. Harvard Business Review, 86 (10), p. 80-89
2. Camillus, J. (2008) Strategy as Wicked Problem. Harvard Business Review, 86 (5), p. 98-106
3. Cappeli, P. (2009) The Future of the U.S. Business Model and the Rise of Competitors. Academy of management Perspectives, 23(2), p. 5-10
4. Davenport, Thomas H. (2009) Make Better Decisions. Harvard Business Review, 87 (1), p. 117-123
5. Hansen, M.T., et al (2010) The Best – performing CEOs in the World. Harvard Business Review, 88 (1), p. 104-113
6. Hoffman, W. (2007) Strategies for managing a Portfolio of Alliances. Strategic management Journal, 28 (2), p. 827-856
7. Hopkins, H. and Swift, T. (2008) Business leaders Speak Out: Their real Strategic Problems. Journal of Business Strategy, 29 (5), p. 32-37
8. Hughes, J. and Weiss J. (2007) Simple Rules for making Alliances Work. Harvard Business Review, 86 (12), p. 70-77
9. Hunger, D. J. and Wheelen, L. T. (1998) Strategic Management. 6th Edition. Reading, Massachusetts, Addison – Wesley.
10. Johnson, M. et al. (2008) Reinventing Your Business Model. Harvard Business Review, 86 (12), p.50-59
11. Kaplan, Robert S., et al. (2010) managing Alliances with a balanced Scorecard. Harvard Business Review, 88 (1), p. 114-120
12. Knott, P. (2008) strategy Tools: Who Really Uses them? Journal of Business Strategy, 29 (5), p. 26-31
13. Kumar, N. (2006) Strategies to Fight Low – Cost Rivals. Harvard Business Review, 84 (12), p. 104-112
14. Porter, M. (2008 The Five Competitive Forces that Shape Strategy. Harvard Business Review, 86 (1), p.78-93