CSPM325 Бизнес и лидерство
Анотация:
The course presents basic concepts and terms used in planning, developing and managing strategies and strategic campaigns. The course aims to give students insights and chance to study the antecedent and constituent processes occurring during strategic campaign managements, as well as
analysis of possible consequences after its completion. The main focus of the course is on acquiring skills and knowledge to identify, establish and develop a strategic campaign as a whole and of its
consisting elements. A guiding principle of the course is to study the efficiency and effectiveness of campaigns and strategic management. Acquired skills and knowledge are oriented towards the practical design and successful management of political and economic campaigns of various type - image, campaign, marketing, product, etc.
Преподавател(и):
Христиан Досев
Описание на курса:
Компетенции:
After completing successfully this course the students will:
1) know:
• basic concepts and terms in the development of a strategic campaign
• the steps needed before moving to implementation of the strategic campaign
• how to organize and manage a team.
2)be capable of:
• to construct a strategic campaign
• manage the key components of the campaign
• to consult stakeholders in designing and managing a political campaign.
Предварителни изисквания:
The course homepage in Moodle will link you to the various course materials, tools and other resources in the Internet. Look there for the syllabus, lecture notes, and homework. All students are expected to monitor their course email, which may contain homework problems, reading assignments, and grade reports.
Форми на провеждане:
Редовен
Учебни форми:
Лекция
Език, на който се води курса:
Английски
Теми, които се разглеждат в курса:
Литература по темите:
• Christopher Hood The Art of the State, Oxford university Press, 2000
• Michael Moran, The British Regulatory State, 2003
• Andrew Jordan and Adriaan Schout, The Coordination of the European Union, 2006
• Luiz Carlos Bresser-Pereira, Democracy and Public Management Reform, 2004
• Christopher Hood, Oliver James, George Jones, Colin Scott, Tony Travers, Regulation Inside Government, 1999
• John Kane, Haig Patapan, and Paul 't Hart, Dispersed Democratic Leadership, 2009
• Thomas Poguntke and Paul Webb, The Presidentialization of Politics, 2005
• Nils Ringe, Who Decides, and How, 2009
• Kissinger, Henry, The Diplomacy
• Brzezinski Zbigniew, The Grand Chessboard: American Primacy and Its Geostrategic Imperatives
• Clausewitz, Principles of War
• Sun Tzu, The Art of War
• Burke, Edmund, Reflections on the Revolution in France
• Aristotle, Politics
• Hobbes, Thomas, Leviathan
• Thatcher, Margaret, The Statesman craft
• Toffler, Alvin, The Third Wave (1980)
Средства за оценяване:
PARTICIPATION IN SEMINARS 25%
ESSAY 50%
CASE 25%