COMM834 ПР стратегии в медиите

Анотация:

The course is directed towards communication practice with some important theoretical backgrounds. It aims to prepare students to have greater efficiency in communication with media and dissemination of messages - as PR specialists. The focus of the course is given to the new trends and aims to develop knowledge and skills, needed in the contemporary dynamic situation.

прочети още
Международни бизнес комуникации (на английски език)

Преподавател(и):

доц. Александър Христов  д-р

Описание на курса:

Компетенции:

After completing successfully this course the students will:

1) know:

" How media work

" Which are the main PR strategies and tactics in media

" Specifics of PR communication

2) are capable of:

" Creating and developing messages

" Preparing texts and organizing media events

" Develop effective relations with media


Предварителни изисквания:
Basic PR courses

Форми на провеждане:
Редовен

Учебни форми:
Лекция

Език, на който се води курса:
Английски

Теми, които се разглеждат в курса:

1 Introduction: media landscape Discussion 2

2 Trends in contemporary media. Influence of the media Lecture 2

3 News. Media interest and the role of PR Lecture 2

4 Specifics of media: PR point of view Lecture 2

5 New PR strategies in media Lecture 2

6 Media analyses: monitoring, evaluations, social media listening Lecture 2

7 Communication messages Lecture 2

8 Communication messages Practical seminar 2

9 Building relations with media Lecture 2

10 Working with journalists Discussion 2

11 PR tactics. PR texts: press release, interview, article and others. Content building Lecture 2

12 PR tactics. Media events - press conference, briefing, media tour, media meetings. Lecture 2

13 PR texts - form and content Practical seminar 2

14 Communication with online media. Influencers Lecture 2

15 Effective communication with media: a summary Lecture 2

Литература по темите:

(in Bulgarian)

" Христов, Александър. ПР практика: работа с агенция. София, "Рой комюникейшън", 2012.

" Боева, Бистра, Антоанета Василева, Иван Стойчев, Миланка Славова, Антоанета Дънешка, Олег Лозанов, Александър Христов. Маркетинг: перспективата за съвременния бизнес. С., Издателски комплекс - УНСС, 2013.

" Христов, Александър. ПР практика: взаимоотношения с клиенти. София, "Рой комюникейшън", 2016.

(in English)

" Heinze, Aleksej, Gordon Fletcher, Tahir Rashid, Ana Cruz (editors). Digital and Social Media Marketing: A Results-Driven Approach. London, Routledge, 2016.

Средства за оценяване:

WRITTEN ASINGMENT, PRACTICAL ASSIGNMENT, ORAL EXAM