COMM833 Публично говорене и писмена бизнес комуникация


The Public Speaking and Written Business Communication course provides you with practical tools and techniques to effectively develop professional business communications. This course will enable you to write structured, high quality and engaging workplace documents. You'll be able to consistently produce high quality written communications across a variety of professional platforms.

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Международни бизнес комуникации (на английски език)


проф. Толя Стоицова  д.н.

Описание на курса:


After completing successfully this course the students will:

1) know:

- The essential components and best practices in business writing.

- The essential components and best practices in branding, brand storytelling & employer branding.

- The essential components of an effective social media strategy.

- How to write a wide variety of business documents and revising them into highest-quality, professional business writing.

- How to cultivate business writing skills

2) are capable of:

- Writing a flawless major business document.

- Writing clear, effective, professional business documents, especially email, memos, letters, and reports.

- Writing a brand strategy

- Writing a social media strategy

- Presenting a professional document

Предварителни изисквания:

Форми на провеждане:

Учебни форми:

Език, на който се води курса:

Теми, които се разглеждат в курса:

1 Organizational Culture and Communication. Lecture 2

2 Communicating with Technology. Interactive lecture 2

3 Planning Business Documents by Considering Audience. Interactive lecture 2

4 Planning Business Documents by Considering Purpose. Lecture 2

5 Planning Business Messages. Lecture 2

6 Letters, Memos, and Other Documents That Assume Audience Cooperation. Interactive lecture 2

7 Presentations and discussion in connection with preparing different business documents. Group work - team presentations 2

8 Last chance for students' presentations and discussion. (assignment 1) Lecture 2

9 Designing Pages and Documents. Incorporating Visuals. Interactive lecture 2

10 Reports & Proposals. Lecture 2

11 Branding & Brand Storytelling. Practical Exercise 2

12 Social Media Strategy. Interactive lecture 2

13 Employer branding. Practical Exercise 2

14 Presentations and discussion in connection with preparing a brand storytelling. Practical Exercise 2

15 Last chance for students' presentations and summary. Interactive lecture 2

Литература по темите:

" Moodle Materials

" Ewald, Helen & Burnett, Rebecca (1997). Business Communication. Prentice-Hall, Inc.

" Ingbretsen, Roger (2009, February 18). What employers really look for when hiring a

college graduate. Retrieved from

" Kemp, Michael (2009, March 3). Skills employers want and new graduates lack:

Bridging the gap. Retrieved from

" National Association of Colleges and Employers (2008). The perfect candidate:

Communication skills, strong work ethic are key. NACE Research: Job Outlook,

9-10. Retrieved from



" Porterfield, Sheila C. (2004). Opinions and observations of U. S. Fortune 500 human

resources directors relative to collegiate business schools and the education and

training of undergraduate business students. NABTE Review, 31, 50-57.

" Ruben, Brent and DeAngelis, Jocelyn (1999). Succeeding at work: skills and

competencies needed by college and university graduates in the workplace.

Higher Education Forum, 1-14. Retrieved from

" Stevens, Betsy (2007). How satisfied are employers with graduates' business

communication skills? A survey of Silicon Valley Employers. Retrieved from LV11058

" The Conference Board, Corporate Voices for Working Families, Partnership for 21st

Centruy Skills, and Society for Human Resource Management. Are they really

ready to work? Retrieved from

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