COMM809 Самостоятелна работа: Организационни комуникации на международната организация

Анотация:

Research of the web-sites of tree or four international companies, operating on the Bulgarian market based on Harold Lasswell's model.

To analise those web-sites, having in mind that the lack of a web-site or the lack of foreign language version also send out a message. If such version is available, please include in the analysis information if it is up-to-date and (again using Laswell's model) carefully examine the front page of the web-site. Do not forget that the "What message" part could be not only the words, but also the colours, the scripts, the images, the sounds, ect. The effect is always hard to measure, please use your cteative side and knowledge of the political, economical, social and technological environment and try to describe it.

прочети още
Международни бизнес комуникации (на английски език)

Преподавател(и):

доц. Евелина Христова  д-р

Описание на курса:

Компетенции:

After completing successfully this course the students will:

1) know:

" What are the possible structure of the communication process in international organizations

2) are capable of:

" Strategical planning in international environment


Предварителни изисквания:
To analise those web-sites, having in mind that the lack of a web-site or the lack of foreign language version also send out a message. If such version is available, please include in the analysis information if it is up-to-date and (again using Laswell's model) carefully examine the front page of the web-site. Do not forget that the "What message" part could be not only the words, but also the colours, the scripts, the images, the sounds, ect. The effect is always hard to measure, please use your cteative side and knowledge of the political, economical, social and technological environment and try to describe it.

Форми на провеждане:
Редовен

Учебни форми:
Самостоятелна работа

Език, на който се води курса:
Английски

Теми, които се разглеждат в курса:

Do not forget that the "What message" part could be not only the words, but also the colours, the scripts, the images, the sounds, ect. The effect is always hard to measure, please use your cteative side and knowledge of the political, economical, social and technological environment and try to describe it.

Литература по темите:

http://www.mcser.org/journal/index.php/jesr/article/view/7723

http://digitalcommons.kennesaw.edu/cgi/viewcontent.cgi?article=1100&context=ama_proceedings

Средства за оценяване:

Project