COMM807 Проект: Изследване на функционирането на системата за комуникации в организациите

Анотация:

The Project: Study of the system of communication in organizations aims to encourage students to put into practice the knowledge and to explore real examples from the practice of communication in organizations. They have to establish the state to analyze and make recommendations for action related to the optimization of the communication environment.

прочети още
Международни бизнес комуникации (на английски език)

Преподавател(и):

проф. Десислава Бошнакова  д-р

Описание на курса:

Компетенции:

After completing successfully this course the students will:

1) know:

- How to plan a study of the organizational communication's system

- How to conducted communicational research

- How to analyze data from communication research

- How to make recommendation for better communication, based on research data.

2) are capable of:

- Implementing communication research

- Analyzing the relation between communication and reputation

- Establishing strategies for communication optimization, based of data


Предварителни изисквания:
None

Форми на провеждане:
Редовен

Учебни форми:
Проект

Език, на който се води курса:
Английски

Теми, които се разглеждат в курса:

Литература по темите:

1.Chun, Rosa and Rui Da Silva, Corporate Reputation and Competitiveness, Routledge, 2002

2. Doorley, John and Helio Fred Garcia, Reputation Management: The Key to Successful Public Relations and Corporate Communication, Routledge; 3 edition2015

3. Dowling, Grahame, Creating Corporate Reputations, Oxford University Press, 2002

4. Gaines-Ross, Leslie, Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation, John Wiley & Sons, 2010

5. Orlik, Peter B. and Pekka Aula, Strategic Reputation Management: Towards A Company of Good (Lea's Communication), Routledge, 2008

Средства за оценяване:

WRITTEN ASINGMENT AND PRACTICAL ASSIGNMENT