COMM804 Особености на комуникацията в международни организации

Анотация:

ABSTRACT AND OBJECTIVES OF THE COURSE

The course aims to provide students with knowledge about various types of international organizations and their structure, as well as with some main characteristics of communication processes in their work.

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Международни бизнес комуникации (на английски език)

Преподавател(и):

доц. Евелина Христова  д-р

Описание на курса:

Компетенции:

COMPETENCES

1) know:

What are the main types of organizations in international environment and how to conduct the planning of common communication goals.

2) can:

To plan strategic communications in an international environment and diverse organizational structures.


Предварителни изисквания:
PRELIMINARY requirements

Students have knowledge and / or skills:

To know the basic principles of PR and communication processes



Форми на провеждане:
Редовен

Учебни форми:
Лекция

Език, на който се води курса:
Английски

Теми, които се разглеждат в курса:

"Organizations in today's world.

Introduction"

"Legislative framework - Europe, USA, Asia

"

"International - is it based on territory or employee diversity

"

"Types of organizational structures

"

"Diversity issues

"

"International governmental organizations

"

"International NGOs

"

"International banks

"

"Large corporations - food giants

"

"Large corporations - tech giants

"

Large corporations - medicines and chemical industry

"International advertising companies - chains and partnerships

"

"International PR firms - chains and partnerships

"

"Communication between international organizations. Practices, language technologies.

"

Summary of the course and final thoughts

Литература по темите:

Literature

Broom, Glen M. Cutlip and Center's Effective Public Relations, Prentice Hall, 2009, ISBN-10: 0136029698

Clarke L. Caywood. The Handbook of Strategic Public Relations & Integrated Communications. McGraw Hill Professional Book Group, 1997 http://www.duhoc-online.net/modfnet/Librarian/eBooks/Eco/Mic/Marketing/Summary/Summary%20-%20Public%20relations.pdf

http://www.forbes.com/sites/marketshare/2012/05/31/integrated-marketing-communications-then-now/

Twenty-First Century Global Event Management(The Wiley Event Management Series) by Joe Goldblatt

Holtz, Shel (2004), Corporate conversations. A guide to crafting Effective and Appropriate Internal Communications. Amacom Publishing, New York

Smith, Lyn (2010), Effective Internal Communication, Kogan Page, London

Grunig, J.E. ; Dozier, D.M. ; Ehling, W.P. ; Grunig, L.A , Excellence in public relations and communication management, Hillsdale [etc.] : Erlbaum, 1992, http://www.google.bg/books?hl=bg&lr=&id=Bs4ISeYi1qkC&oi=fnd&pg=PR11&ots=S0JiyI3ePa&sig=bAT-OVcj2_sCOJZgRxth5p_I_00&redir_esc=y#v=onepage&q&f=false

Web pages of UN, UNDP, UNCHCR, UNESCO, WorldBank, OSCE, EBRD, Coca-Cola, P&G

Средства за оценяване:

Presentations

Project