COMM801 Meждународна бизнес среда на корпоративни комуникации

Анотация:

International Business Environment (IBE) is believed to be essential to the context of the implementation of international business and an important factor in the management of companies, as well as the analysis of large-scale enterprises.

The course includes the study of foreign, international environment in which the companies conduct their business which is the international context in which the companies are located. It is the environment in which the company is incised and what distinguishes the international business environment than other areas of management.

The study of international business environment is believed to be important in businesses because companies essentially held various cross-border operations.

As companies expand in foreign markets in their structural and environmental problems, the degree of risk for them increases.

International business environment is multidimensional - it involves political risks, cultural differences, commercial risks, legal and tax characteristics. Therefore, the course is interdisciplinary and includes issues from different disciplines (eg., Marketing, finance, operations, strategy, organizational behavior, legal framework, culture, tax regime) the theories and methods.

прочети още
Международни бизнес комуникации (на английски език)

Преподавател(и):

доц. Нинел Нешева-Кьосева  д-р

Описание на курса:

Компетенции:

Objectives

o Develop knowledge and skills among students studying the course to analyze foreign communications targeted market

o To enhance the skills of students to evaluate various types of risk in foreign markets.

o To develop thinking in terms of strategies and their effectiveness on a global, international, multinational and transnational communication market.

COMPETENCE

Successful graduates of the course students:

1) know:

o The main types of international communications markets and core business strategies appropriate for them

o The value chain of the company

o The objectives of the company to an international market (Objectives Porter)

o Localization and profitability of different markets (imperative localization).

o The main international trade and tax regimes

o The main cultural characteristics of users of communications products in global markets.

2) can:

o Understand and analyze communications markets of different types in order to achieve long-term profitability

o To choose an appropriate strategy of the company

o To perform a systematic reduction of the production cost of communications product

o To create an appropriate organization of the company in this market.


Предварителни изисквания:
Students have knowledge and / or skills:

o Proficiency in English



Форми на провеждане:
Редовен

Учебни форми:
Лекция

Език, на който се води курса:
Английски

Теми, които се разглеждат в курса:

№ of lecture Topic Form of instruction Number of hours

1 Introduction to the study of international business environment. Definition, concepts in international business. Lecture 2

2 Scope of International Business Disscusion 2

3 Specific difficulties in international business benefit from the implementation of international business. Work in Groups 2

4 Understanding of international business environment Lecture 2

5 Framework for the analysis of international business environment analysis microenvironment Analysis of suppliers, customer analysis, competitor analysis, market analysis firms Working in Groups 2

6 Analysis of macro - economic environment, political and legal environment, socio-cultural environment, demographic environment, landscape and environmental factors, physical and technological environment Workshop 2

7 Strategy of the company in international business communication products Lecture 2

8 Basic strategies in international business (Porter) Advantages and disadvantages. Lecture 2

9 Value chain. Lecture 2

10 Benefits of global expansion Disscussion 2

11 Economies of scale Lecture 2

12 Analysis of Curve of staff training and its effects Lecture 2

13 Theory of lifecycle of the company (Isaac Adizes) Lecture 2

14 Major difficulties - transport costs, trade barriers, political and economic risk, global risk Discussion 2

15 Selecting a strategy in the field of communications Lecture 2

Литература по темите:

Aharoni, Y. & Burton, R. 1994. Is management science international: In search of

universal rules. 1994. Management Science, 40 (1): 1-3.

Albaum, G. & Peterson, R. 1984. Empirical Research in International Marketing: 1976-

1982. Journal of International Business Studies, 15: 161-173.

Bartlett, C. & Ghoshal, S. 1991. Global Strategic Management: Impact on the New

Frontiers of Strategy Research, Strategic Management Journal, 12: 5-16.

Boddewyn, J. 1999. The Domain of International Management, Journal of

International Management, 5: 3-14.

Boddewyn, J. & Brewer, T. 1994. International-Business Political Behavior: New

Theoretical Directions, Academy of Management Review, 19: 119-143.

Boddewyn, J., Toyne, B. & Martinez, Z. 2004. The Meanings of "International

Management". Management International Review, 44: 195-212.

Boyacigiller, N. & Adler, N. 1991. The Parochial Dinosaur: Organizational Science in a

Global Context, Academy of Management Review, 16: 262-290.

Boyacigiller, N. & Adler, N. 1997. Insiders and Outsiders: Bridging the Worlds of

Organizational Behavior and International Management, in Brian Toyne and

Douglas Nigh (Eds.) International Business: An emerging vision, Columbia:

University of South Carolina Press.

Buckley, P. 2002. Is the international business research agenda running out of steam?

Journal of International Business Studies, 33(2): 365-373.

Czinkota, M. & Roankainen, I. 1997. International Business and Trade in the Next

Decade: Report from a Delphi Study, Journal of International Business

Studies, Fourth Quarter, 827-844.

Dess. G. & Beard, D. 1984. Dimensions of Organizational Task Environments,

Administrative Science Quarterly, 29: 52-73.

DuBois, F. & Reeb, D. 2001. Ranking the International Business Journals, Journal of

International Business Studies, 31: 689-704.

Dunning, J. 1995. Reappraising the Eclectic Paradigm in an Age of Alliance Capitalism,

Journal of International Business Studies, Third Quarter: 461-491.

Ebrahimi, B. 2000. Environmental Complexity, Importance, Variability and Scanning

Behavior of Hong Kong Executives, International Business Review, 9: 253-270.

Eden, L. 1998. Taxing Multinationals. Toronto, Canada: University of Toronto Press.

Fayerweather, J. 1960. Management of International Operations, New York:

McGraw-Hill.

Graham, J., Mintu, A. & Rodgers, W. 1994. Explorations of negotiation behavior in ten

foreign cultures using a model developed in the United States. Management

Science, 40 (1): 72-95.

Guisinger, S. 2000. A Curmudgeon's View of the Discipline of International

Business, paper presented at the Academy of International Business, Phoenix,

AZ.

Guisinger, S. 2001 From OLI to OLMA: Incorporating Higher Levels of Environmental

and Structural Complexity into the Eclectic Paradigm, International Journal of

the Economics of Business, 8: 257-272.

Hambrick, D. 1982. Environmental Scanning and Organizational Strategy, Strategic

Management Journal, April & June, 159-174.

Henisz, W. 2000. The Institutional Environment for Multinational Investment, Journal

of Law, Economic and Organization, 16: 334-364.

Henisz, W. 2002. Politics and International Investment: Measuring Risk and

Protecting Profits. London: Edward Elgar Publishers Ltd.

Hofstede, G. 1980. Culture's Consequences: International Differences in Work-

Related Values, Beverly Hills, CA: Sage.

Inkpen, A. & Beamish, P. 1994. An Analysis of Twenty-Five Years of Research in the

Journal of International Business Studies. Journal of International Business

Studies, 25: 703-713.

Kobrin, S. 2001. Sovereignty@Bay: Globalization, Multinational Enterprise, and the

International Political System. in Alan Rugman and Thomas Brewer (Eds.), The

Oxford Handbook of International Business, London, Oxford University Press.

Krathwohl, D. 1985. Social and behavioral science research. Jossey-Bass

Publishers, San Francisco, CA.

Lachman et al. 1994.

La Porta, R., Lopes-de-Silanes, F., Shleifer, A. and Vishny, R. 1997. Legal

determinants of external finance. Journal of Finance, 52: 1131-1150.

Leonidou, L. & Katsikeas, C. 1996. The Export Development Process: An Integrative

Review of Empirical Models, Journal of International Business Studies, 27:

519-547.

Li, S., Ferreira, M. & Tallman, S. 2005. Developing the Eclectic Paradigm to a

Model of Global Strategy: An Application to the Impact of Sep 11 Terrorist

Attacks on MNEs' Performance. Paper presented at the 6th IB research forum

'Global security risks an international competitiveness', Temple, Philadelphia.

Liang, N. & Parkhe, A. 1997. Importer Behavior: The Neglected Counterpart of

International Exchange, Journal of International Business Studies, 28: 495-

525.

Martinez, Z. & Toyne, B. 2000. What Is International Management and What Is its

Domain? Journal of International Management, 6: 11-28.

Mascarenhas, B. 1982. Coping with Uncertainty in International Business, Journal of

International Business Studies, 13: 87-98.

Morrison, A. & Inkpen, A. 1991. An analysis of Significant Contributions to the

International Business Literature, Journal of International Business Studies,

22:.143-153.

Nehrt, L., Truitt, J. & Wright, R. 1970. International Business Research: Past,

Present and Future. Indiana University Graduate School of Business.

Phene, A. & Guisinger, S. 1998. The Stature of the Journal of International Business

Studies, Journal of International Business Studies, 29: 621-632.

Ricks, D. 1985. International Business Research: Past, Present, and Future, Journal

of International Business Studies, 16: 1-4.

Rosenzweig, P. 1994. When can management science research be generalized

internationally? Management Science, 40 (1): 28-39.

Shane, S. 1993. Cultural influences on national differences in rate of innovation.

Journal of Business Venturing, 8 (1): 59-74.

Shenkar, O. & Glinow, A. 1994. Paradoxes of organizational theory and research:

Using the case of China to illustrate national contingency. Management Science,

40 (1): 56-71.

Triandis, H. 1978. Some universals of social behavior. Personality and Social

Psychology, 4 (1): 1-16.

Varadarajan, P., Clark, T. & Pride, W. 1992. Controlling the Uncontrollable: Managing

Your Market Environment. Sloan Management Review, 33: 39-47.

Vernon, R. 1966. International Investment and International Trade in the Product Life

Cycle, Quarterly Journal of Economics, 80: 190-207.

Weber, P. 1990. Basic Content Analysis, Second Ed., Newbury Park Calif.: Sage.

Werner, S. 2002. Recent Developments in International Management Research: A

Review of 20 Top Management Journals, Journal of Management, 28: 277-305.

Wheeler, D. 1988. Content Analysis: An Analytical Technique for International

Marketing Research, International Marketing Review, 5: 34-41.

Wright, R. 1970. Trends in International Business Research, Journal of

International Business Studies, 1: 109-123.

Young, S. 2000. What Do Researchers Know about the Global Business Environment?

International Marketing Review, 18: 120-129.

Keywords used to identify dimension

Culture

Culture, cultural or culturally, acculturation, multiculture or

multicultural, transculture or transcultural, cross-culture or

cross-cultural, subculture, multiculturalism, unicultural,

monocultural

Legal systems

legal, law(s), competition law(s), property rights, safety

regulation(s), corruption, patent law(s), property law(s),

payoff(s), civil law, common law

Income profile

income (income inequality, income per capita, per capita

income, income distribution, income elasticity, income group,

high/low/middle-income, premium income, income level, net

income, residual income, income growth), purchasing power

parity or PPP, GDP per capita, GNP per capita

Political risk

political risk, civil unrest, political unrest, turbulence, civil

disturbance, bureaucratic risk(s)

Tax regimes

tax(es), taxation, foreign taxation, tax rate(s), taxexemption,

taxable, after-tax or pre-tax, government revenue

Exchange

rates

Exchange rate(s), exchange risk, currency risk, currency

variation, currency variability, currency changes, currency

movement(s), currency uncertainty, currency instability,

foreign exchange risk, foreign exchange changes, foreign

exchange movement(s), foreign exchange variation, foreign

exchange variability, foreign exchange instability, foreign

exchange uncertainty, monetary risk, monetary variation,

monetary variability, monetary changes, monetary

uncertainty, monetary movement(s), monetary instability

Restrictions

tariff(s), pre-tariff or post-tariff, quota(s), TRIM, trade related

investment measures, trade policies, investment policy(ies),

investment incentive(s), national treatment, border taxes,

right (non right)of establishment, effective tariff protection,

effective protection, performance requirements.

Средства за оценяване:

WRITTEN ASINGMENT - 40 %

PRACTICAL ASSIGNMENT - 40 %

PARTICIPATION IN SEMINAR - 20 %