COMM801 Meждународна бизнес среда на корпоративни комуникации
International Business Environment (IBE) is believed to be essential to the context of the implementation of international business and an important factor in the management of companies, as well as the analysis of large-scale enterprises.
The course includes the study of foreign, international environment in which the companies conduct their business which is the international context in which the companies are located. It is the environment in which the company is incised and what distinguishes the international business environment than other areas of management.
The study of international business environment is believed to be important in businesses because companies essentially held various cross-border operations.
As companies expand in foreign markets in their structural and environmental problems, the degree of risk for them increases.
International business environment is multidimensional - it involves political risks, cultural differences, commercial risks, legal and tax characteristics. Therefore, the course is interdisciplinary and includes issues from different disciplines (eg., Marketing, finance, operations, strategy, organizational behavior, legal framework, culture, tax regime) the theories and methods.
доц. Нинел Нешева-Кьосева д-р
Описание на курса:
o Develop knowledge and skills among students studying the course to analyze foreign communications targeted market
o To enhance the skills of students to evaluate various types of risk in foreign markets.
o To develop thinking in terms of strategies and their effectiveness on a global, international, multinational and transnational communication market.
Successful graduates of the course students:
o The main types of international communications markets and core business strategies appropriate for them
o The value chain of the company
o The objectives of the company to an international market (Objectives Porter)
o Localization and profitability of different markets (imperative localization).
o The main international trade and tax regimes
o The main cultural characteristics of users of communications products in global markets.
o Understand and analyze communications markets of different types in order to achieve long-term profitability
o To choose an appropriate strategy of the company
o To perform a systematic reduction of the production cost of communications product
o To create an appropriate organization of the company in this market.
Students have knowledge and / or skills:
o Proficiency in English
Форми на провеждане:
Език, на който се води курса:
Теми, които се разглеждат в курса:
№ of lecture Topic Form of instruction Number of hours
1 Introduction to the study of international business environment. Definition, concepts in international business. Lecture 2
2 Scope of International Business Disscusion 2
3 Specific difficulties in international business benefit from the implementation of international business. Work in Groups 2
4 Understanding of international business environment Lecture 2
5 Framework for the analysis of international business environment analysis microenvironment Analysis of suppliers, customer analysis, competitor analysis, market analysis firms Working in Groups 2
6 Analysis of macro - economic environment, political and legal environment, socio-cultural environment, demographic environment, landscape and environmental factors, physical and technological environment Workshop 2
7 Strategy of the company in international business communication products Lecture 2
8 Basic strategies in international business (Porter) Advantages and disadvantages. Lecture 2
9 Value chain. Lecture 2
10 Benefits of global expansion Disscussion 2
11 Economies of scale Lecture 2
12 Analysis of Curve of staff training and its effects Lecture 2
13 Theory of lifecycle of the company (Isaac Adizes) Lecture 2
14 Major difficulties - transport costs, trade barriers, political and economic risk, global risk Discussion 2
15 Selecting a strategy in the field of communications Lecture 2
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Keywords used to identify dimension
Culture, cultural or culturally, acculturation, multiculture or
multicultural, transculture or transcultural, cross-culture or
cross-cultural, subculture, multiculturalism, unicultural,
legal, law(s), competition law(s), property rights, safety
regulation(s), corruption, patent law(s), property law(s),
payoff(s), civil law, common law
income (income inequality, income per capita, per capita
income, income distribution, income elasticity, income group,
high/low/middle-income, premium income, income level, net
income, residual income, income growth), purchasing power
parity or PPP, GDP per capita, GNP per capita
political risk, civil unrest, political unrest, turbulence, civil
disturbance, bureaucratic risk(s)
tax(es), taxation, foreign taxation, tax rate(s), taxexemption,
taxable, after-tax or pre-tax, government revenue
Exchange rate(s), exchange risk, currency risk, currency
variation, currency variability, currency changes, currency
movement(s), currency uncertainty, currency instability,
foreign exchange risk, foreign exchange changes, foreign
exchange movement(s), foreign exchange variation, foreign
exchange variability, foreign exchange instability, foreign
exchange uncertainty, monetary risk, monetary variation,
monetary variability, monetary changes, monetary
uncertainty, monetary movement(s), monetary instability
tariff(s), pre-tariff or post-tariff, quota(s), TRIM, trade related
investment measures, trade policies, investment policy(ies),
investment incentive(s), national treatment, border taxes,
right (non right)of establishment, effective tariff protection,
effective protection, performance requirements.
Средства за оценяване:
WRITTEN ASINGMENT - 40 %
PRACTICAL ASSIGNMENT - 40 %
PARTICIPATION IN SEMINAR - 20 %