COMM810 Проект: Комуникационно планиране и мениджмънт


This course is extracurricular form of learning with interdisciplinary characteristics. Based on lessons learned in the course "Strategic management and communications planning" students need to prepare strategic communication plan of the company or NGO.

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Международни бизнес комуникации (на английски език)


доц. Стойко Петков  д-р

Описание на курса:



After completing successfully this course the students will:

1) know:

The Organizational theories

2) are capable of:

To apply communication models and practices

To implement communication strategies with business goals and objectives

Предварителни изисквания:

Students have to pass successfully the course COMM805 Strategic management and communications planning

Форми на провеждане:

Учебни форми:

Език, на който се води курса:

Теми, които се разглеждат в курса:

Please, see the course COMM805 Strategic management and communications planning

Литература по темите:

1. Jones, Gareth, Organizational Theory, Design and Change: International Edition 5th edition, Prentice Hall; (2008)

2. Courtland Bovee and John V. Thill, Business Communication Today (9th Edition), Pearson Education; (2007).

3. Cornelissen, J. Corporate Communication. A Guide to Theory and Practice 2nd edition. Sage Publication: London (2008)

4. Trompenaars, F. and Hampden-Turner, C. (2000) Building Cross-Cultural Competence: How to create Wealth from Conflicting Values

Средства за оценяване: