COMM808 Самостоятелна работа: Модел на Хофстеде за измерване на националната култура



• Students have the chance to learn how to apply in practice different theoretical models for defining and comparing different national cultures

• Students could present their own research in strict scientific form

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Международни бизнес комуникации (на английски език)


проф. Толя Стоицова  д.н.

Описание на курса:



Successfully finished the course, students:

1) will know:

• What is the essence of Hofstede theoretical model concerning the assessment of and comparison between different cultures

• How to report in written scientific form results of their own research

2) will have skills:

• To apply the theoretical model of Hofstede to their own national culture

• To present their research results in adequate scientific

Предварителни изисквания:

Preliminary specifications

Students have to know:

• Students have to pass successfully COMM 803 International context of communication: Hofstede model

Форми на провеждане:

Учебни форми:
Самостоятелна работа

Език, на който се води курса:

Теми, които се разглеждат в курса:

Assignments of course COMM 808 are connected with the classroom regular course COMM 803.

Литература по темите:


• Texts and ppt presentations in Moodle

• Adler, N. (1997). International Dimensions of Organizational Behavior. Wadsworth Publishing Company.

• Gullestrup, H. (2006). Cultural Analysis – Towards Cross-Cultural Understanding. Copenhagen Business School Press.

• Hofstede. G. & Hofstede, J. (2005) Cultures and Organizations: Software for the Mind. McGraw-Hill Companies.

• Kreitner, R. & Kinicki, A. (2012). Organizational Behavior. 9th edition.McGraw-Hill

• Polyak, I. (2004). Cross-Cultural Communication. Perfekt.

• Samovar, L. (2001). Communications between Cultures. Wadsworth. Publishing Company.

• Trompennaars, F. and Hampden-Turner, S. (2006). Riding the Waves of Culture. Understanding Cultural Diversity in Business. Nicholas Brealey Publishing: London

Средства за оценяване:

Evaluation during the semester:

Written assignments.