COMM807 Проект: Изследване на функционирането на системата за комуникации в организациите


The Project: Study of the system of communication in organizations aims to encourage students to put into practice the knowledge and to explore real examples from the practice of communication in organizations. They have to establish the state to analyze and make recommendations for action related to the optimization of the communication environment.

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Международни бизнес комуникации (на английски език)


проф. Десислава Бошнакова  д-р

Описание на курса:


After completing successfully this course the students will:

1) know:

- How to plan a study of the organizational communication's system

- How to conducted communicational research

- How to analyze data from communication research

- How to make recommendation for better communication, based on research data.

2) are capable of:

- Implementing communication research

- Analyzing the relation between communication and reputation

- Establishing strategies for communication optimization, based of data

Предварителни изисквания:

Форми на провеждане:

Учебни форми:

Език, на който се води курса:

Теми, които се разглеждат в курса:

Литература по темите:

1.Chun, Rosa and Rui Da Silva, Corporate Reputation and Competitiveness, Routledge, 2002

2. Doorley, John and Helio Fred Garcia, Reputation Management: The Key to Successful Public Relations and Corporate Communication, Routledge; 3 edition2015

3. Dowling, Grahame, Creating Corporate Reputations, Oxford University Press, 2002

4. Gaines-Ross, Leslie, Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation, John Wiley & Sons, 2010

5. Orlik, Peter B. and Pekka Aula, Strategic Reputation Management: Towards A Company of Good (Lea's Communication), Routledge, 2008

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