COMM805 Стратегическо управление и комуникационно планиране


In this course it will be taught communication theory, research and application of models of communication. It will be examined communication strategies at operational, tactical and strategic level concerning the strategic cycle of the organization. Will explore the relationship between environment, structure, target group and communication strategy.

прочети още
Международни бизнес комуникации (на английски език)


доц. Стойко Петков  д-р

Описание на курса:


After completing successfully this course the students will:

1) know:

o The Foundations of modern communication theories, concepts and models

o The Organizational theories

2) are capable of:

" Exploring, planning and implementing communication programs

" applying communication models and practices

" implementing communication strategies with business goals and objectives

Предварителни изисквания:
Students should have the following knowledge and/or skills:

" Knowledge in the field of communications planning

Форми на провеждане:

Учебни форми:

Език, на който се води курса:

Теми, които се разглеждат в курса:

1 Introduction to communication planning LECTURE

2 Theoretical approach to communications planning LECTURE

3 Fundamentals of business communications. LECTURE

4 Intercultural communications. DISCUSSION

5 Corporate communications and communications management. PRACTICAL TRAINING

6 Identity and reputation. LECTURE

7 Determination of audiences in the strategic planning of communications PRACTICAL TRAINING

8 Planning messages in communications LECTURE

9 Communication strategies. LECTURE

10 Methods for assessing the management of communications; LECTURE

11 Adapting to new communications technologies. Changes in interpersonal communication. LECTURE

12 Mass communications and their digitalization. LECTURE

13 Media and Convergence: International Perspective. DISCUSSION

14 Key elements of online marketing. LECTURE

15 Media literacy and ethics. LECTURE

Литература по темите:

1. Jones, Gareth, Organizational Theory, Design and Change: International Edition 5th edition, Prentice Hall; (2008)

2. Courtland Bovee and John V. Thill, Business Communication Today (9th Edition), Pearson Education; (2007).

3. Cornelissen, J. Corporate Communication. A Guide to Theory and Practice 2nd edition. Sage Publication: London (2008)

4. Trompenaars, F. and Hampden-Turner, C. (2000) Building Cross-Cultural Competence: How to create Wealth from Conflicting Values

Средства за оценяване: