COMM804 Особености на комуникацията в международни организации
ABSTRACT AND OBJECTIVES OF THE COURSE
The course aims to provide students with knowledge about various types of international organizations and their structure, as well as with some main characteristics of communication processes in their work.
доц. Евелина Христова д-р
Описание на курса:
What are the main types of organizations in international environment and how to conduct the planning of common communication goals.
To plan strategic communications in an international environment and diverse organizational structures.
Students have knowledge and / or skills:
To know the basic principles of PR and communication processes
Форми на провеждане:
Език, на който се води курса:
Теми, които се разглеждат в курса:
"Organizations in today's world.
"Legislative framework - Europe, USA, Asia
"International - is it based on territory or employee diversity
"Types of organizational structures
"International governmental organizations
"Large corporations - food giants
"Large corporations - tech giants
Large corporations - medicines and chemical industry
"International advertising companies - chains and partnerships
"International PR firms - chains and partnerships
"Communication between international organizations. Practices, language technologies.
Summary of the course and final thoughts
Литература по темите:
Broom, Glen M. Cutlip and Center's Effective Public Relations, Prentice Hall, 2009, ISBN-10: 0136029698
Clarke L. Caywood. The Handbook of Strategic Public Relations & Integrated Communications. McGraw Hill Professional Book Group, 1997 http://www.duhoc-online.net/modfnet/Librarian/eBooks/Eco/Mic/Marketing/Summary/Summary%20-%20Public%20relations.pdf
Twenty-First Century Global Event Management(The Wiley Event Management Series) by Joe Goldblatt
Holtz, Shel (2004), Corporate conversations. A guide to crafting Effective and Appropriate Internal Communications. Amacom Publishing, New York
Smith, Lyn (2010), Effective Internal Communication, Kogan Page, London
Grunig, J.E. ; Dozier, D.M. ; Ehling, W.P. ; Grunig, L.A , Excellence in public relations and communication management, Hillsdale [etc.] : Erlbaum, 1992, http://www.google.bg/books?hl=bg&lr=&id=Bs4ISeYi1qkC&oi=fnd&pg=PR11&ots=S0JiyI3ePa&sig=bAT-OVcj2_sCOJZgRxth5p_I_00&redir_esc=y#v=onepage&q&f=false
Web pages of UN, UNDP, UNCHCR, UNESCO, WorldBank, OSCE, EBRD, Coca-Cola, P&G
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