COMM803 Международен контекст на комуникацията: модел на Хофстеде


Annotation and course goals:

• Essential problems of globalization are discussed. This imply learning of communication in a cross-cultural context

• Geert Hofsted’s basic conceptions for defining cultures are clarified. It is taken into account Hofstede’s 4 cultural dimensions: power distance; collectivism vs individualism; femininity vs masculinity and uncertainty avoidance

• It is emphasized on the interconnection between thein international communication

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Международни бизнес комуникации (на английски език)


проф. Толя Стоицова  д.н.

Описание на курса:



Successfully finished the course, students:

1) will know:

• The major problems concerning the process of globalization

• Will understand and know the Hofstede structural model; the definition of his cultural dimensions and the way how to apply the model to a certain culture

2) will have skills:

• To make differentiations between cultures due to the four dimensions in Hofstede

• To use categorical system of Hofstede model to describe their own national culture

• To make comparisons between different cultures

Предварителни изисквания:

Preliminary specifications

Students have to know:

• Student have to finished successfully at least one course in communication in Bachelor program

Форми на провеждане:

Учебни форми:

Език, на който се води курса:

Теми, които се разглеждат в курса:

1. What is communication? Different levels of communication. Communication competence – 6 factors for understanding communication.

2. Communication competence – 6 factors for understanding communication.

3. “Personality window” (Joe Harry window) model in support of communication.

4. Classification of nonverbal communication modalities.

5. Interpersonal communication: Definition.

6. My “public personality” – students presentations, part I.

7. My “public personality” – students presentations, part II.

8. Defining and understanding culture – Edward Hall and his 10 MCS.

9. Geert Hofstede model for comparing different cultures. Goals, essence and measures.

10. Inequality in society: The power Distance Index. First dimension of societal culture.

11. Individualism vs. collectivism. Second dimension of societal culture.

12. Masculinity – Femininity. Third dimension of societal culture.

13. Uncertainty avoidance. Fourth dimension of societal culture.

14. Long- and short-term oriented national cultures. Is that the fifth dimension of societal culture?

15. Summary – discussion.

Литература по темите:


• Adler, N. (1997). International Dimensions of Organizational Behavior. Wadsworth Publishing Company.

• Gullestrup, H. (2006). Cultural Analysis – Towards Cross-Cultural Understanding. Copenhagen Business School Press.

• Hofstede. G. & Hofstede, J. (2005) Cultures and Organizations: Software for the Mind. McGraw-Hill Companies.

• Kreitner, R. & Kinicki, A. (2012). Organizational Behavior. 9th edition.McGraw-Hill

• Polyak, I. (2004). Cross-Cultural Communication. Perfekt.

• Samovar, L. (2001). Communications between Cultures. Wadsworth. Publishing Company.

• Trompennaars, F. and Hampden-Turner, S. (2006). Riding the Waves of Culture. Understanding Cultural Diversity in Business. Nicholas Brealey Publishing: London

Средства за оценяване:

Evaluation during the semester:

Assignments - 50 %

Practical task - 50 %