SEMM713 Срещи с бранд мениджърите в България I част (гост-лектор)
Анотация:
This is a regular seminar with guest speakers from real companies, which is an essential and integral part of the Master program. With presentations involving advertising and PR-specialists, sales and marketing directors, brand managers, leaders of non-profit organizations, online marketing consultants and others. Presents the case studies from the world of brands, Internet-based communications exported to the results of research projects analyzed issues of intellectual property and so on. The event is accompanied by discussions on the presented topics.
Regular guest of the seminar is representative of the creative studio "Ideas Lab", with which students work on actual projects for communications of any type and have a chance to show creative and marketing skills and qualities.
Guests often advertised vacancies or start internships in companies they represent.
Преподавател(и):
проф. Кристиан Банков д.н.
гл. ас. Димитър Трендафилов д-р
Ягодина Къртунова
гл. ас. Рени Янкова д-р
Описание на курса:
Компетенции:
Предварителни изисквания:
No
Форми на провеждане:
Редовен
Учебни форми:
Семинар в извън учебно време
Език, на който се води курса:
Английски
Теми, които се разглеждат в курса:
The guest is announced at the beginning of each week by the Information Department and emails to the students of the program. In case of working on an updated brief for advertising or promotional activity, the tasks are announced on the day or directly at the hour of seminar.
Средства за оценяване:
TEST
WRITTEN ASINGMENT
PRACTICAL ASSIGNMENT
PORTFOLIO
ORAL EXAM
PARTICIPATION IN SEMINAR 100%
ESSAYS