SEMM742 Инструменти за представяне в публичното пространство
Анотация:
• Experts in the field of advertising and branding work with multiple means of expression - many different languages. The ability to design, monitor and analyze performances and public talks (their own or other peoples’) in their great diversity is essential to their work. This course aims to summarize the use of different code systems in the work on the public speaking of individuals, groups and for product and so on.
• The course aims to familiarize students with the fundamental skills to work with the languages of formatting and editing of the text, presentations, videos (colors, fonts, combinations of forms), body language (congenital, acquired, controlled, uncontrolled movements and facial expressions) and skills for analysis and design of presentations and public talks.
Преподавател(и):
гл. ас. Бойка Бъчварова
Описание на курса:
Компетенции:
The students successfully passed the course know the modern understanding of the various presentation tools and can independently design and implement successful public performance, successfully applying various manipulative techniques.
Предварителни изисквания:
• English B2 or higher,
• basic computer skills.
Форми на провеждане:
Редовен
Учебни форми:
Лекция
Език, на който се води курса:
Английски
Теми, които се разглеждат в курса:
1. English in 21st century – What is Standart English, What is Global English, The Future of English Language
2. Meaning making and understanding by implying – Speech acts, Presuppositions, Implicatures
3. Body language - Behavior towards humans and non-humans.
4. Discussion on Body Language
5. Facial expressions and Microexpressions
6. Discussion on Microexpressions
7. Communication environments – informal, formal, academic, business, work environments. Language registers.
8. The process of argumentation – building up thesis statements, arguments, fallacies.
9. Visual Rhetorics – Visual Arguments and Visual Argumenting
10. Visual Rhetorics – Fonts, Shapes, Sizes
11. Building Effective Presentations
12. Basics of proxemics - Organization of space in territories
13. Discussion on cultural factors affecting proxemics
14. Students Public Speaking
Литература по темите:
David Crystal - What is Standard English
David Graddol - The Future of English
David Crystal – English as a Global Language, 2nd Ed.
Kress, Gunther, and Theo van Leeuwen. Reading Images: The Grammar of Visual Design. New York: Routledge, 1996
Hill, Charles, and Marguerite Helmers, eds. Defining Visual Rhetorics. Mahwah, NJ: Lawrence Erlbaum Associates, Publishers, 2004
T. Matthew Ciolek (September 1983). "The Proxemics Lexicon: a first approximation". Journal of Nonverbal Behavior. 8 (1): 55–75
Lawson, Bryan (2001). "Sociofugal and sociopetal space". The Language of Space. Architectural Press. pp. 140–144
Morris, Desmond (1977). Manwatching: A Field Guide to Human Behavior (illustrated ed.). Abrams. p. 320
Paul Ekman, Wallace V. Friesen – Unmasking the Face
Средства за оценяване:
Final grade can be formed by continuous assessment during the semester (by reaching 100% of the final grade) – discussion (50% of the final grade) or public speaking (50% of the final grade).
If a student doesn’t reach 100% of the final grade, he/she should participate in discussion (50% of the final grade), perform public talk (50% of the final grade) or do written assignment (50% of the final grade) during the finals’ session.