MUNM125 Корпоративни стратегии (SECS...P/08)


The objective of the course is to explore the theme of the strategy and the strategic management of the enterprise

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Управление и икономика на устойчивото развитие (на български и английски език)


проф. Тонино Пенчарели  

Описание на курса:


At the end of the course, students must have adequate general and applied knowledge on strategy and strategic management of the company. They must be able to apply the knowledge with independent judgment and to understand and solve problems related to strategic business contexts. Students must also be able to communicate the ideas emerged in the working groups and learn how they can improve in the field of strategic management studies.

Предварителни изисквания:

Форми на провеждане:

Учебни форми:

Език, на който се води курса:

Теми, които се разглеждат в курса:

Arguments of the course:

1. The firm as a strategic formula

2. The determinants of long-term success of the business: strategic coherence

3. The concept of strategy

4. The role of targets in the process of training strategies

5. The managerial process of creation and execution of the corporate strategy . The strategic formulation.

6. The evaluation of the external environment. The competitive analysis and evolution of the industry.

7. The evaluation of resources and competitive position. Strengths, weaknesses, threats and opportunities. The strategic priorities.

8. The basic competitive strategies: cost leadership, differentiation, value of the offer, focusing.

9. The collaboration strategies; merger and acquisition strategies; strategies for outsourcing; offensive and defensive strategies.

10. Competing in international markets.

11. Strategies consistent with the evolution of the sectors.

12. The vertical integration strategies; diversification strategies.

13. The strategies in times of crisis.

14. The implementation of strategies and organizational implications. The role of leadership and corporate culture.

15. The evaluation of strategic performance.

Литература по темите:

Readings and textbooks

Thompson A.A., Strickland A.J., Gamble J.E., Strategia aziendale, Mc Graw Hill, 2009 or , of the same Authors, the English version of the book: "Crafting and Executing Srategy", Mc Graw Hill, 2010.

Working papers and handouts distributed by the teacher