PSYE421 Проследяване на движенията на очите
Анотация:
• The course aims to introduce the eye tracking methodology and its applications in studying cognitive processes, in applied usability studies, and as an assistive technology.
• The topics cover the methods for recording eye movements, applications in the study of the cognitive processes (reading, scene perception, decision making, etc.), usability testing (ads and web-sites), eye tracking applications as an assistive technology for children and adults with disabilities.
• During the course the students also get practical experience in working with eye tracking equipment, designing, recordings, and analyzing eye tracking experiments.
Преподавател(и):
проф. Морис Гринберг д-р
доц. Евгения Христова д-р
Описание на курса:
Компетенции:
Upon successful completion of the course the students
1) know:
• the main applications of eye tracking research in the study of cognitive processes
• the main applications of eye tracking in usability studies
• the main applications of eye tracking as an assistive technology
2) are able to:
• conduct studies using eye tracking equipment
• analyze and discuss eye tracking data
Предварителни изисквания:
• An introductory course in experimental psychology
Форми на провеждане:
Редовен
Учебни форми:
Лекция
Език, на който се води курса:
Английски
Теми, които се разглеждат в курса:
1. Active vision. Eye-tracking methodology.
2. Eye-tracking equipment. Eye-tracking data.
3. Recording eye movements – practical excercise.
4. Eye-tracking and cognitive processes – reading.
5. Eye-tracking and cognitive processes –scene perception, decision making.
6. Eye-tracking in usability testing (ads, web-sites)
7. Presentation and discussion on experimental designs using eye-tracking methodology – Assessment 1.
8. Experimental designs – stimuli and procedure.
9. Conducting the experiments – eye tracking recordings.
10. Eye-tracking as an assistive technology for children and adults with disabilities.
11. Eye-tracking as an assistive technology – educational software for children with disabilities.
12. Eye-tracking as an assistive technology – educational software for children with disabilities.
13. Analyzing eye-tracking data from the experiments.
14. Presentation of results from the experiments. - Assessment 2.
15. Presentation of results from the experiments. - Assessment 2.
Литература по темите:
• Duchowski, A. (2007). Eye Tracking Methodology: Theory & Practice, 2nd ed., Springer-Verlag, London, UK.
• Henderson, J. M. (Ed.) (2012). Computational approaches to reading and scene perception. New York: Psychology Press.
• Hyona, J. Radach, R., & Deubel, H. (Eds.) (2003). The mind's eye: Cognitive and applied aspects of eye movement research. Amsterdam: Elsevier Science.
• Leigh, R. J., & Zee, D. S. (2015). The neurology of eye movements. Oxford University Press, USA.
• Rayner, K. (2009). Eye movements and attention in reading, scene perception, and visual search. The quarterly journal of experimental psychology, 62(8), 1457-1506.
• Senior, C. E., Russell, T. E., & Gazzaniga, M. S. (2006). Methods in mind. MIT Press.
Средства за оценяване:
Presentation and discussion on experimental designs using eye-tracking methodology – Assessment 1.
Presentation of results from the experiments. - Assessment 2.