SEMM712 Практика: Лаборатория за изследване на търговските марки I част
Анотация:
The course is dedicated to development of practical skills and supprts various lecture courses available in the program. Students will participate in at least on real project in the field of brands, advertising, consumer behaviour or wider market research.
Преподавател(и):
гл. ас. Иво Ив. Велинов д-р
Описание на курса:
Компетенции:
Students will know: how to prepare, conduct and analize a research project.
Students will can: design a survey project and prepare a final report.
Предварителни изисквания:
Knowleadge on basic principles of marketing.
Форми на провеждане:
Редовен
Учебни форми:
Практика, практикум
Език, на който се води курса:
Английски
Теми, които се разглеждат в курса:
1. Project introduction
2. Methodology
3. Questionnaire design
4. Execution
5. Analyses
6. Report preparation
Литература по темите:
Adams, Karen, Ian, Brace (2006), An Introduction to Market & Social Research. Planning & Using Research Tools & Techniques, London/Philadelphia: Kogan Page;
Belk, Russel W. (ed.) (2006), Handbook of Qualitative Research Methods in Marketing, Cheltenham, UK/Northampton, USA: Edward Elgar Publishing Ltd;
Woodside, Arch G. (2010), Case Study Research: Theory, Methods, Practice, Bingley, UK: Emerald Group Publishing Ltd.
Ritchie, Jane, Lewis, Jane (ed.) (2003), Qualitative Research Practice. A Guide for Social Science Students and Researchers, Thousand Oaks, CA/London: SAGE Publications Ltd;
Средства за оценяване:
Personal participation in the projects - 100%